CONFERENCE SEMINAR
Navigating the Choppy Waters of Value Engineering: How to Deliver Better Value to the Owner
THURSDAY - OCTOBER 18
2:00 - 3:00 pm | Seminar S22
EDUCATION TRACK
Lighting Design
TARGET AUDIENCE
Architects | Engineers | Lighting Designers | Interior Designers | Landscape Architects
AUDIENCE LEVEL
Beginner | Advanced
QUALIFIES FOR
1.0 AIA LU; 1 BOMI CPD; 1 IDCEC
Dean Brockob
Specification Sales – Hossley Lighting
Andy Powell, MIES, IALD
Principal – Lighting Design Alliance
ABOUT THE SESSION

Why are there such strong winds and currents that push for value engineering (VE) on every project? What happens when we lower the quality bar for lighting systems? This presentation will cover ways to get better lighting onto projects and ultimately deliver better value to the owner. Hear tools and methods to navigate the VE process, so it won't wreck your lighting design.

LEARNING OBJECTIVES
  • Gain a better understanding of the VE process, including the benefits and disadvantages of the project.
  • Understand quality when comparing lighting products. Including ways to judge fixture performance like optics, energy, and construction.
  • Learn through case studies and specific project references on how the lighting VE process can sometimes deliver poor quality to the owner.
  • Achieve tools and methods to "get what you specify" in terms of lighting. Learn how to better the chances of keeping the lighting that you feel is best.
ABOUT THE SPEAKERS
Dean Brockob
Specification Sales
Hossley Lighting

Dean Brockob, LC, LEED AP, has been in the lighting industry for over 20 years. He has worked for 4 different manufacturers and three lighting rep firms. Currently he is in specification sales, working for Hossley Lighting in Dallas, TX. Prior to Hossley, Dean was Regional Sales Manager for USAI, Hydrel, and Louis Poulsen Lighting. He is a LEED accredited professional and has been an LC since 1998. Dean has presented at over 40 IES and AIA meetings in different cities, including LightFair in 2009. He is Past-President of the Atlanta IES section.

Andy Powell - speaker
Andy Powell, MIES, IALD
Principal
Lighting Design Alliance

Since graduating from the Architectural Engineering program at the University of Kansas with an emphasis in Illumination Engineering, Andy Powell has practiced the art and science of lighting design for over 30 years. As Vice President and a Studio Director at LIGHTING DESIGN ALLIANCE, Andy has developed a wide-ranging portfolio of project types, both domestic and international. These include several IES Award winning projects at the local and international level. Andy is a past President of the IES Los Angeles Section, and currently on the board of managers. He has been guest lecturer for the IES LA section, as well as at the University of Kansas, University of Colorado, USC, California State Long Beach, Long Beach City College and Orange Coast College. Andy’s projects have been featured in several publications, including Architectural Lighting Magazine, Lighting Design + Application (LD+A), Visual Merchandising and Store Design, Interior Design, Shopping Center World, Specified Lighting Design and Architectural Record.

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