Contributed by PLP SoCal
Prudential Lighting Products Rebrands as PLP SoCal

Over the past 30 years, Prudential Lighting Products has evolved from the local sales arm of Prudential Lighting (the manufacturer) to an independent lighting agency representing many of the industry’s most important and exciting manufacturers. It’s now one of the largest agencies in the country. Unveiling a new name, logo and website in October, the agency has updated its identity to reflect its growing influence in today’s dynamic Southern California market.

The PLP SoCal rebrand highlights the company’s influence in the marketplace but remains consistent with the existing website URL, social media presence and e-mails for the customer-focused salesforce. Company Founder Jeff Ellis said, “It’s important that we retain our established values, but at the same time develop a modern identity suited to the digital age. The new name is simple, easy to remember and aligned with our great heritage. This is an exciting time for PLP SoCal, as we’ve grown into a dynamic full-service agency representing a broad variety of architectural products.”

PLP SoCal website rebrand

The redesigned website features contact information right up front, as well as quick links to all our manufacturers. Check in frequently for fresh updates on manufacturers and products. The advanced product search engine lets clients dig deep through our line card. It can help discover that perfect lighting instrument or family using hundreds of filters for different product types and application areas.

PLP SoCal will continue to offer all styles and genres of lighting for commercial, institutional, retail, hospitality, medical and residential environments:

  • Interior and Exterior Lighting
  • Lighting and Building Controls
  • Interior Shading Systems
  • Fans
  • Handrails
  • Site Furnishings

Our stable staff of 80+ sales and service professionals is well versed in design support. Specification Sales, Contractor/Distributor Sales, Quotations, Project Managers, Customer Service, Lighting Controls Applications & Photometric Applications – all departments are poised to continue providing excellent service, education and assistance. They also look forward to using new, digital tools and communications infrastructure to build new relationships in our vibrant marketplace.

About PLP SoCal

The PLP SoCal lighting agency has offices in Los Angeles, San Bernardino and Santa Barbara, and has served the Southern California design and construction community since 1987. PLP SoCal agents service clients throughout seven Los Angeles area counties. To view our line card, visit the new website at For the latest product and manufacturer news, follow PLP SoCal on Facebook @plpsocal, Instagram @plpsocal, Twitter @PLP_SoCal and LinkedIn @plp-socal.

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