Each speaker will be sent a LightShow West PowerPoint presentation file specific to their session (download also available below). The official PowerPoint template provides a professional, uniform appearance for presentations which can also be used to create handouts. The template includes a place for your company logo and is flexible enough that it can be adapted to any information, whether text, video or graphics.
To ensure that essential information, including relevant, non-promotional company background, is included in your presentation, we’ve provided the following checklist for possible slide content:
Slide #1: Seminar Title; Speaker Name, Title, Company; Date of Presentation (required for all sessions)
Slide #2 +: Insert slides of your presentation here
Topic Introduction: 3-4 key points or takeaways from the Big Story you will be presenting. Think of the key points as possible tweets that you can use to create interest in your presentation.
Subtopics: Development of each of the 3-4 key points with accompanying supporting material; insert additional slides as necessary to make your point.
Company logo should appear only on the conclusion page.
Company background may be included, but only as necessary to provide attendees knowledge relevant to the story behind your presentation.
Conclusion Slide: Your company logo and your contact information. You may also include your LightShow West booth number if exhibiting, or mention of other topics and times on the LightShow West educational program when you might be speaking.
- We encourage the use of videos and motion graphics to illustrate your points and keep your presentation lively.
- Do not crowd, clutter or put too much material on your slides. They should be as simple as possible while still getting your message across.
- All the writing, figures, tables, numbers, etc. should be clearly and boldly presented on the slides. Do not try to put too much information on one slide.
- Observe the 4 Ps: Prepare, Practice, Promote, Present
Presenters must fully disclose all intellectual property utilized within handout materials and during course instruction. This is to protect intellectual property rights such as copyright or patent ownership.
Unless specifically designated, LightShow West educational programs are non-commercial events. The LightShow West podium is not to be used as a place for direct promotion of a presenter’s product, service or monetary self-interest nor for endorsing or discrediting others’ products or services.
In accordance with LightShow West’s non-commercial policy, distributing company literature or price lists and engaging in sales transactions as part of an educational presentation are prohibited. (Note: This prohibition does not include the use of graphic material used to illustrate technological concepts described during the presentation.)
Speaker represents and warrants to LightShow West that Speaker is the lawful owner or licensee of all materials and images submitted to LightShow West in connection with the referenced presentation. Speaker agrees to hold LightShow West harmless from all costs, fees, damages and the like resulting from a breach of this representation and warranty.
If the speakers play the lead roles in an educational conference, then the session facilitators are the supporting actors. In Hollywood, leading actors and supporting actors alike receive the Oscar. Session facilitators play no less a crucial role in the success of the LightShow West conference program.
What makes the facilitator’s role so important is that he or she must serve two masters – the speakers and the audience – while juggling numerous responsibilities:
- Introducing the speakers
- Keeping the seminar on schedule
- Managing the questions and answers.
Based on attendee expectations and our own understanding of how a good facilitator can contribute to the success of a session, each individual accepting the role of a session facilitator needs to be prepared to do the following:
- Take an active role in assembling session speakers for a conference call to make sure everyone contributing to a collaborative presentation is on the same page and on track to meet all deadlines.
- For sessions featuring panelists, this approach also will ensure the quality of panel content as well as the completion and submission of any handout material on schedule.
- Time spent in advance of the show conversing with the speakers will ensure prepared and practiced presentations to fit the allotted time, and acquaint you, as facilitator, with a better understanding of the subject matter.
- Prepare “leading questions” in cooperation with the speakers to break the ice and encourage audience participation during the seminar’s Q&A period.
- Show up at least 10 minutes in advance of the start of the seminar to meet the speakers (if you haven’t done so already), review the housekeeping notes and be sure you understand how to use the AV system.
- Begin the session on time and present the introductory welcome, housekeeping notes and sponsorship acknowledgements at the opening of the session. (To provide an idea of the content of LightShow West’s Housekeeping Notes, we’ve included a sample as part of these instructions.)
- Keep the speakers within their allotted presentation time so that there is adequate time for questions and answers and that the session ends on time.
- Manage the flow of questions and answers throughout the session or during a specific Q&A period — including being sure to repeat the question for all to hear — to ensure audience participation and interaction with the speakers.
- End the session on time and present the thank you message and event reminder announcements, as well as a reminder to turn in the session evaluation forms before leaving, as attendee feedback is essential for us to improve the sessions every year.
Because a facilitator represents himself/herself, his/her company and LightShow West, a high degree of professionalism is expected.
Good morning everyone and welcome to the LightShow West Seminar “[Facilitator: insert title of seminar here].” My name is [Facilitator: insert your name, title & company], and I’ll be facilitating today’s event. On behalf of LightShow West, the creators and producers of this event, we are glad that you are all here.
Before we begin, just a few housekeeping notes:
- Please mute your cell phones now if you have not already done so.
- The Twitter hashtag for this event is #LSW2017.
- Also please note the evaluation form you received. We would appreciate your completing this form and handing it to the room monitor as you leave. Your comments and suggestions are very important to us in planning future seminars.
- Lastly, our procedure for questions and answers today will be… [Facilitator: explain procedure agreed upon with presenters here].
3. Introduce Presenters
Now let me introduce our speakers… [Facilitator: introduce speakers by name, title and company]
4. Keep Speakers on Track; Help Field Questions
5. Before we close, we have a few additional announcements:
- Remember to turn in your evaluation as you leave the room.
- Be sure to visit our exhibit hall. In addition to our general conference seminars, you also can attend free workshops on the show floor during the Expo in the On-Floor Workshop Theater.
- Also be sure to join us this afternoon at our complimentary networking reception from 5-7 p.m. on the show floor. Your badge is your ticket to this reception.
“Share or solve; don’t shill. Good content doesn’t try to sell. Rather, it creates value by positioning you as a reliable and valuable source of vendor-agnostic information. Your content shares a resource, solves a problem, helps your customers do their jobs better…” Source: Ann Handley and C.C. Chapman, Content Rules (Hoboken, N.J.: John Wiley & Sons Inc., 2011).
Cliff Atkinson, Beyond Bullet Points: Using Microsoft Office PowerPoint to Create Presentations That Inform, Motivate and Inspire, 3rd Edition (Redmond, Wash.: Microsoft Press, 2011)
Cliff Atkinson, The Backchannel: How Audiences Are Using Twitter and Social Media and Changing Presentations Forever (Berkeley, Calif.: New Riders, 2010)